Launching a Consumer App With LLM-Friendly Visibility
How a health & wellness mobile app achieved AI visibility across multiple LLMs and made Reddit their #1 organic acquisition channel.
The Challenge
A newly launched health & wellness mobile app needed to establish credibility and visibility in a crowded market. The goal was to rank for key queries like "top wellness apps" and "apps for habit tracking" in AI-generated results while building sustainable organic acquisition channels.
Our Approach
Reddit-Based Awareness Flywheel
Built a comprehensive Reddit presence using the Ranketize Growth package to create authentic community engagement.
- •Created trusted community discussions across r/selfimprovement, r/habits, and r/AndroidApps
- •Seeded authentic user testimonials and feature discussions
- •Maintained consistent community engagement and support
Multi-Platform Credibility Building
Developed a comprehensive content strategy designed to increase brand credibility and visibility within AI-generated results.
- •Created high-quality content on Medium targeting wellness and productivity topics
- •Developed a boosted Wikipedia page to establish authority
- •Built a comprehensive GitHub page with subpages for technical credibility
Results
AI Model Coverage
10+
Achieved mentions across multiple LLMs including ChatGPT, Claude, and Perplexity for relevant wellness queries.
CAC Reduction
−28%
User acquisition cost dropped significantly through organic Reddit traffic and AI recommendations.
Organic Channel Leadership
Reddit became the app's #1 organic acquisition channel within just 2 months of implementing the strategy.
Key Takeaways
- 1.Multi-platform credibility is essential for LLM visibility-Wikipedia, GitHub, and quality content signal authority to AI models.
- 2.Reddit community engagement creates sustainable organic acquisition when done authentically.
- 3.Integrated awareness strategies combining social proof, content, and technical credibility drive AI model mentions.
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