Trust & Ethics
Our commitment to ethical marketing, platform compliance, and transparent practices.
Last updated: 2025-02-08
What We Do
Ranketize is an AI visibility and brand trust consultancy focused on helping SaaS and digital brands become more likely to be referenced in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) through ethical, observational methods.
Ranketize helps brands build authentic presence in AI-powered search results and on platforms like Reddit through strategic, value-driven engagement. We focus on creating genuine value for communities while positioning brands where AI models learn and cite information.
Our approach combines LLM-focused research, authentic community engagement, content optimization, and citation tracking to help brands become trusted sources that AI models naturally recommend.
Explicit Boundaries
We operate with strict ethical boundaries and full compliance with platform Terms of Service. Here's what we never do:
No Vote Manipulation
We never use bots, fake accounts, or coordinated voting to artificially boost content. All engagement is authentic and organic. We do not purchase upvotes, use vote manipulation services, or coordinate group actions to game Reddit's voting system.
No Brigading
We do not coordinate group actions to artificially boost visibility or engagement. Each piece of content stands on its own merit. We do not organize cross-subreddit campaigns, coordinate mass upvoting, or engage in any form of coordinated manipulation.
No Sockpuppet Accounts
All engagement is transparent and authentic. We do not create fake user accounts, impersonate real users, or use deceptive identity practices. Every interaction represents genuine brand engagement.
No Fake Testimonials
We do not create fake reviews, testimonials, or user experiences. All social proof comes from genuine users and authentic interactions. We never fabricate customer stories or create false endorsements.
Full Disclosure When Required
We follow platform disclosure norms and community rules. When required, we clearly disclose brand relationships and sponsored content. We respect each platform's specific guidelines for transparency and disclosure.
Platform ToS Compliance
We strictly comply with all platform Terms of Service, including Reddit's Content Policy, API Terms, and community-specific rules. We monitor for policy changes and adapt our practices accordingly. Violation of platform rules is grounds for immediate service termination.
Our Approach
Instead of manipulation, we focus on:
- Authentic value creation — We create content that genuinely helps communities and answers real questions
- Community-fit engagement — We respect each community's culture, norms, and rules
- Long-term relationship building — We focus on sustainable growth through trust and credibility
- Transparent practices — We're open about our methods and maintain clear communication with clients
Learn More About Our Guardrails
For detailed information about how we implement brand-safe LLM automation with escalation rules, risk tiers, and human oversight, read our comprehensive playbook:
Read Guardrails PlaybookQuestions About Our Practices?
We're committed to transparency. If you have questions about our methods, compliance practices, or ethical boundaries, please reach out.
Contact Us